Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.
Last August 1998, Google had its first funding as a company in the form of a $100,000 US dollars which is a contribution from Andy Bechtolsheim, a co-founder of SUN Microsystems. But now, Google is a corporation that is becoming more and more profitable by the day. It is now one of the six of the biggest high tech companies. Google had grown in a great progress that it now levels with Microsoft, IBM, Sun-Oracle, SAP and HP-EDS. Google is declared as the biggest search engine destination, content provider, and advertising destination in the world. It is an internet giant with contiguous growth that with no doubt it is one of the richest technology based companies in the world. We are all wondering how did Google company go that far ad how they achieve all of it.
According to my reference, Google’s business model focuses primarily on the advertising and innovation. As what I have read, the Google’s co-founders Larry Page and Sergey Brin have said themselves that the current main business model for commercial search engines is the advertising. Almost every one of us is familiar with it since most of the people visit its website. In the Google Ads the key focus of the Google’s business plan is to generate the essential revenue to keep the promising search engine on its feet to a profit machine. And with this type of advertising, it would be a great benefit to Google corporation since it is low-cost for businesses to buy and it is easy for the Google to distribute and highly profitable. Not only that, the originality of this type of advertising is that it allows individuals earn their own money when someone had visited their site and click on the advertisement. Innovation is the other side of the Google’s massive successful business plan. Within few years in operation, the brand of Google became one of the internet’s most popular names. However, their success couldn’t just stop in the advertising system and the good quality of the Google’s search engine. Google evolved to innovation. The cooperative company rapidly increases its development by providing new services to the end-users such as Google News, Google Maps, Google Earth, Froogle, Google Scholar, and Google Products and so on. With this, innovation takes part in the key of the Google’s business plan. Through innovation they will expand more. The two foundation of Google business model that I have mentioned earlier are somewhat unsophisticated but it have been extra-ordinary successful.
Who are their competitors?
As I mentioned earlier, Google is now one six biggest high tech companies. It has an equal footing with IBM, Sun-Oracle, Microsoft, SAP and HP-EDS. These giants are all financially stable and would not be afraid to challenge any of the others. And according to one of my reference, Google is now aiming for the Google’s Nexus One phone which is one of the methodologies that they believe that would strengthen its advertising revenue model. If ever the Google’s Nexus One launch would be successful, The Microsoft will absolutely react with intelligence competition. On the other hand, the Oracle must also be attentive because the Google has the financial resources to take over the Oracle if it desires to do so.
Other competitors:
Yahoo – they are battling over the same Web visitors and advertising dollars.
MSN
Facebook
How have they used information technology to their advantage?
As mentioned earlier, Google is the biggest search engine and because of it they use the internet to improve their company. They develop a serving infrastructure and breakthrough PageRank technology that will changed the way searches are usually conducted. PageRank Technology reflects the view of how important a web page is and they also consider more than 500 millio variables and 2 billion terms. Their technology utilizes a collective intelligence of the web to determine a page’s significance. Google’s search engine also analyzes page content. Another advantage of Google in usiong information technology is being able to analyze the full content of a web pages. This is to ensure that the output returned are the most relevant to a user’s query. Their innovations grows as they aim to give people the opportunity to access all the information they need. They also develop new mobile applications and services that are easy to customize and are more accessible. Its an advantage that Google had a partner with Open handset Alliance to develop android. It is a first complete, open, and free mobile platform and because of this it will offer a lesser expense and a better mobile experience to the people.
What new services do they offer?
Some Google services are free of charge and monetized through advertising:
Blogger – a blog creating tool
Google Health – a service offered for managing and storing personal medical information
Google News – online personalized news articles and summary
Picasa – Google’s photo sharing services
Google SketchUp – software for creating a 3D Model
Google-411 – phone information service
Gmail and Google Calenddar – essential messaging application
Google Maps
Google Groups
Google Chrome
Google Alert
Google Adwords
The global strategy of Google allows a strong meandering monetization of its product. Aside of its advertising model the Google is also starting to innovate.
What makes them so unique?
Google is unique because of the services it offers. Mainly what makes it unique and original is that in their advertising model people can earn money on their own in which the others can’t offer. Google gives all what the people might need. They give all the information we need for free and gives us the chance to make money.
How competitive are they in the international market?
Google is already a business. Google generate the most revenue through advertising, search technologyto others through AdSense, Google Search Appliance. Since Google remains as the number one search engine. Truly Google succeed in the international business environment. They had a great and increasing profit and it has numerous market shares from different industry leaders. If we try to look back the history of google, it started as small but it comes out now as one of the huge corporations around the world this simply means that it has the ability and chance to compit the international market.
References:
http://www.google.com/corporate/tech.html
http://www.helium.com/items/710040-a-look-at-googles-business-model
http://government.zdnet.com/?p=6746
Last August 1998, Google had its first funding as a company in the form of a $100,000 US dollars which is a contribution from Andy Bechtolsheim, a co-founder of SUN Microsystems. But now, Google is a corporation that is becoming more and more profitable by the day. It is now one of the six of the biggest high tech companies. Google had grown in a great progress that it now levels with Microsoft, IBM, Sun-Oracle, SAP and HP-EDS. Google is declared as the biggest search engine destination, content provider, and advertising destination in the world. It is an internet giant with contiguous growth that with no doubt it is one of the richest technology based companies in the world. We are all wondering how did Google company go that far ad how they achieve all of it.
According to my reference, Google’s business model focuses primarily on the advertising and innovation. As what I have read, the Google’s co-founders Larry Page and Sergey Brin have said themselves that the current main business model for commercial search engines is the advertising. Almost every one of us is familiar with it since most of the people visit its website. In the Google Ads the key focus of the Google’s business plan is to generate the essential revenue to keep the promising search engine on its feet to a profit machine. And with this type of advertising, it would be a great benefit to Google corporation since it is low-cost for businesses to buy and it is easy for the Google to distribute and highly profitable. Not only that, the originality of this type of advertising is that it allows individuals earn their own money when someone had visited their site and click on the advertisement. Innovation is the other side of the Google’s massive successful business plan. Within few years in operation, the brand of Google became one of the internet’s most popular names. However, their success couldn’t just stop in the advertising system and the good quality of the Google’s search engine. Google evolved to innovation. The cooperative company rapidly increases its development by providing new services to the end-users such as Google News, Google Maps, Google Earth, Froogle, Google Scholar, and Google Products and so on. With this, innovation takes part in the key of the Google’s business plan. Through innovation they will expand more. The two foundation of Google business model that I have mentioned earlier are somewhat unsophisticated but it have been extra-ordinary successful.
Who are their competitors?
As I mentioned earlier, Google is now one six biggest high tech companies. It has an equal footing with IBM, Sun-Oracle, Microsoft, SAP and HP-EDS. These giants are all financially stable and would not be afraid to challenge any of the others. And according to one of my reference, Google is now aiming for the Google’s Nexus One phone which is one of the methodologies that they believe that would strengthen its advertising revenue model. If ever the Google’s Nexus One launch would be successful, The Microsoft will absolutely react with intelligence competition. On the other hand, the Oracle must also be attentive because the Google has the financial resources to take over the Oracle if it desires to do so.
Other competitors:
Yahoo – they are battling over the same Web visitors and advertising dollars.
MSN
How have they used information technology to their advantage?
As mentioned earlier, Google is the biggest search engine and because of it they use the internet to improve their company. They develop a serving infrastructure and breakthrough PageRank technology that will changed the way searches are usually conducted. PageRank Technology reflects the view of how important a web page is and they also consider more than 500 millio variables and 2 billion terms. Their technology utilizes a collective intelligence of the web to determine a page’s significance. Google’s search engine also analyzes page content. Another advantage of Google in usiong information technology is being able to analyze the full content of a web pages. This is to ensure that the output returned are the most relevant to a user’s query. Their innovations grows as they aim to give people the opportunity to access all the information they need. They also develop new mobile applications and services that are easy to customize and are more accessible. Its an advantage that Google had a partner with Open handset Alliance to develop android. It is a first complete, open, and free mobile platform and because of this it will offer a lesser expense and a better mobile experience to the people.
What new services do they offer?
Some Google services are free of charge and monetized through advertising:
Blogger – a blog creating tool
Google Health – a service offered for managing and storing personal medical information
Google News – online personalized news articles and summary
Picasa – Google’s photo sharing services
Google SketchUp – software for creating a 3D Model
Google-411 – phone information service
Gmail and Google Calenddar – essential messaging application
Google Maps
Google Groups
Google Chrome
Google Alert
Google Adwords
The global strategy of Google allows a strong meandering monetization of its product. Aside of its advertising model the Google is also starting to innovate.
What makes them so unique?
Google is unique because of the services it offers. Mainly what makes it unique and original is that in their advertising model people can earn money on their own in which the others can’t offer. Google gives all what the people might need. They give all the information we need for free and gives us the chance to make money.
How competitive are they in the international market?
Google is already a business. Google generate the most revenue through advertising, search technologyto others through AdSense, Google Search Appliance. Since Google remains as the number one search engine. Truly Google succeed in the international business environment. They had a great and increasing profit and it has numerous market shares from different industry leaders. If we try to look back the history of google, it started as small but it comes out now as one of the huge corporations around the world this simply means that it has the ability and chance to compit the international market.
References:
http://www.google.com/corporate/tech.html
http://www.helium.com/items/710040-a-look-at-googles-business-model
http://government.zdnet.com/?p=6746
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